Jesse L. Jackson, Sr. (1941- ) Born in Greenville, SC., Jackson left home to attend college at the University of Illinois. He then transferred to North Carolina A & T College. He received a B.A. degree in sociology and later attended the Chicago Theological Seminary and was ordained as a minister. In 1965 he joined the SCLC and became involved in many of the programs events. He left the SCLC in 1971 and formed People United to Save Humanity, Operation PUSH. He became one of the most popular civil rights leaders in the nation. His phrase "I am somebody" brought people together. In the 1980's he ran for the Democratic nomination for president of the United States. In 1989, the Rainbow Coalition moved from Chicago to Washington, DC in order to be more active in the nations capital. He won the Martin Luther King, Jr. Nonviolent Peace Prize in 1993. In 1999, he secured the release of three U.S. soldiers during the Kosovo crisis.